Bike Share. Clean Air
MA Class Project
MA Class Project
This is a campaign developed specifically for the country of China. Based on 3 months of research about their culture, the campaign focused on people seeking smart urban mobility for smart environmental solutions to decrease air pollution. The campaign audience focuses on younger generations, who will become the next parents, professionals, and leaders. The concept includes a partnership with Mobike and Ofo since they are the two biggest bike-share industries in China.
The campaign roll-out comes in three parts: Intrigue, Details, and Call to Action. For the application of the campaign concept, and according to research, it was placed on Integrated Systems (subway, bus, and bike-share kiosks) and Social Media (Tik Tok, WeChat).
Design:
Illustration, Copywriting.
Software:
Illustrator and Photoshop.
Design:
Illustration, Copywriting.
Software:
Illustrator and Photoshop.
