How The Chicken Did It!
Solving Everyday Problems with Creativity and Confidence
Solving Everyday Problems with Creativity and Confidence
We had a problem: Identify an audience and see what challenges they might be facing. Design a process for creative problem-solving. And then, package and deliver the process to the audience—in a way that empowers them to solve their problems. No problem, right?
How Will Your Chicken Cross the Road? is a twist on a timeless riddle. We know the chicken wanted to get to the other side—but how did she come to that conclusion? Why didn’t she turn around—or just stay put? And once she decided,
“I want to get over there,” then how did she do it? Did she wait for a bus? Did she hop on a turtle’s back? Did she even think about what shoes to wear?
“I want to get over there,” then how did she do it? Did she wait for a bus? Did she hop on a turtle’s back? Did she even think about what shoes to wear?
Design thinking isn’t just for designers. We believe anyone and everyone can benefit from the process of defining
a problem, thinking up some possible solutions, testing those options, and arriving at an original, appropriate solution.
a problem, thinking up some possible solutions, testing those options, and arriving at an original, appropriate solution.
A solution that goes wherever your problems are. When you’re at a standstill with your partner about what movie to watch, do you really want to pull out a self-help workbook or an hour-long board game? (Hint: You don’t.) That’s why
we created the How Will Your Chicken Cross the Road? app. In just five simple steps—and with lots of fun exercises
and examples to guide you—you’ll find yourself on the other side of those everyday choices.
we created the How Will Your Chicken Cross the Road? app. In just five simple steps—and with lots of fun exercises
and examples to guide you—you’ll find yourself on the other side of those everyday choices.
Design:
Branding, Illustration Concept, Mobile Application, and Landing Page
Software:
Illustrator, Photoshop, and Adobe XD
Team:
Wayne Geyer. Copywriting, Ideation
Antonia Shvets. Illustration Development, Color Palette
Lucy Mata. Branding Application, Illustration Concept, Mobile Application, and Landing Page
Branding, Illustration Concept, Mobile Application, and Landing Page
Software:
Illustrator, Photoshop, and Adobe XD
Team:
Wayne Geyer. Copywriting, Ideation
Antonia Shvets. Illustration Development, Color Palette
Lucy Mata. Branding Application, Illustration Concept, Mobile Application, and Landing Page
